If you’re an indie developer focused on product-market fit measurement, then FitSignal at $29/month is your best Delighted alternative. It’s the closest competitor, offering dedicated product-market fit surveys and automatic segmentation that Delighted didn't. If your focus is on NPS, PMF, and CRM integration, then SatisMeter is your best bet. If you’re completely out of funds, then Google Forms with the Sean Ellis question is your best free option.

Delighted will shut down on June 30, 2026. This article will give you your real options for what to do next, what each of these alternatives excels at, what each of these alternatives lacks, and which of these alternatives is best for you.

Why Founders Need Alternatives for Delighted

Delighted offered something unique that no other survey tool offered: PMF measurement at a reasonable cost for founders who couldn’t afford $199/month for Survicate or Qualtrics.

After the shutdown was announced, many founders asked what they should do next. The timing is unfortunate for many, as you might be in the middle of your measurement and now need to find a new tool at short notice.

Of course, this is also an opportunity to try something new. PMF tools have evolved over time since Delighted was first launched. There are new options out there that might be an even better fit for indie developers.

The Real Cost of Enterprise PMF Tools

Before moving on to alternatives, it’s essential to grasp why this is important in the first place. As it turns out, most PMF tools were designed with enterprise teams in mind:

Survicate: starts at $199/month for small teams
Qualtrics: in most cases $1,000+ per month
Userpilot: $199/month minimum

For indie developers and solo founders, this is way out of their budget. You want to see how your customers feel about your product, and suddenly you’re looking at a $2,400/year bill for a survey tool.

Delighted was different from the start, targeting smaller teams and founders. Now, it’s up to someone to fill this new void.

The PMF Segmentation Problem

Most founders don’t realize that their PMF score isn't the whole story.

Let’s say you run the Sean Ellis 40% survey and get these results:

40% "very disappointed"
30% "somewhat disappointed"
30% "not disappointed"

Your product-market fit score is 40%, and you’re at the right edge. But your 40% score might actually represent two very different things:

Power users of your product who use it every day: 65% “very disappointed”
Casual users of your product who signed up once but don’t really use your product: 15% “very disappointed”

That’s where segmentation comes in. And there are tools that can help you with this.

What to Look for in a PMF Survey Tool

Not all PMF tools are created equal. Here’s what really matters:

1. Segmentation Support

The one thing you need to look out for: does it show PMF per user group, or just the overall average?

The overall average is misleading. What you really need is:

PMF per user group (power users vs. casual users)
PMF per acquisition group (organic vs. paid vs. referral)
PMF per cohort (users who joined this month vs. last month)

2. Trend Tracking

Can you track your PMF score over time? This is important because PMF is not a one-time achievement, but rather a trend.

3. Survey Frequency Controls

Can you set up recurring surveys without manually sending out each one? Monthly or quarterly recurring surveys are essential to tracking trends.

4. Response Volume Limits

Does the tool limit you to 100 responses per month? That’s not enough to achieve meaningful results for each user group. Plan on getting at least 500 to 1,000 responses per month.

5. Data Export

Can you download raw responses? In case the tool goes out of business, like Delighted is doing, you’ll still have all your past PMF scores.

The Best Delighted Alternatives

Tool	Price	PMF-Focused	Segmentation	Best For
FitSignal	From $0/mo	Yes	Automatic	Solo founders and indie devs (<500 MAU) measuring PMF
SatisMeter	Check site	Partial	Basic	Small teams using Stripe/Intercom who need NPS + PMF
Typeform + Template	$0-25/mo	No	None	Pre-revenue founders who want full control, don't mind manual work
Google Forms + Manual	Free	No	None	Idea-stage validation, zero budget
Refiner	$99+/mo	Partial	Basic	Funded startups needing in-app surveys + product analytics
Userpilot	$199+/mo	Partial	Advanced	Product teams (10+) needing onboarding + surveys + analytics
Survicate	$199/mo	Partial	Basic	Enterprise teams with procurement budgets

FitSignal: The PMF-Focused Option

FitSignal was created with one thing in mind: to help indie developers measure product-market fit. It’s something I wished existed when I needed it.

What it does:

The Sean Ellis 40% test built in — just set up and send
Automatic segmentation - see your PMF score for power users, casual users, and trial users
PMF score tracking over time — know if you're improving or slipping
Survey sends: 3,000/month on Indie plan
Project limits: 3 on Indie, unlimited on Growth

What it does not do:

NPS surveys (will be added later)
General customer feedback collection
Enterprise features you most likely don't need

Price:

Free: For testing — limited surveys/month
Indie: $29/month — for solo founders and small teams
Growth: $49/month — for growing startups
Scale: $99/month — for teams with 5+ people
Enterprise: Custom

When it makes sense: If you are looking for dedicated product-market fit measurement without additional enterprise features, are tired of manually exporting data, and want to see your PMF score by user type rather than an overall score, then FitSignal is the way to go.

It is the closest alternative to Delighted if your primary requirement is to run PMF surveys.

FitSignal is best for:

Indie developers, solo founders, and early-stage SaaS teams measuring product-market fit
Bootstrapped companies with <500 MAU who cannot justify $2400/year for Survicate
Founders who need segment-level analysis for PMF (power users vs. casual users, paid users vs. free users)
Founders who need dedicated PMF measurement without NPS/CSAT/feedback bloat

FitSignal is not the best when:

Your team needs NPS right away
You expect Salesforce/HubSpot CRM integration
You need CSAT at scale, not necessarily a PMF tool
Your team has 50+ employees who need advanced features for user permissions, SSO, and white-labeling

Honest tradeoffs:

It’s PMF-only. If you need NPS surveys, you’ll have to use another tool.
It’s newer than Survicate and other tools in the space, so it has fewer users and fewer integrations.
The free tier is limited. If you are serious about measurement, you’ll need to go with the $29/month Indie plan.
No white-labeling on lower tiers.

SatisMeter: The Integration-First Option

SatisMeter bills itself as a “customer success platform” that includes PMF measurement in its product stack. It’s more feature-rich than Delighted was, and that means more complexity.

What it does:

PMF (Sean Ellis) and NPS surveys
Customer health scores
Integrations with Stripe, Intercom, Salesforce
- Automated surveys based on user events

What it does not do:

Does not focus solely on PMF
Does not have segment-level analysis for PMF

Price: Check satismeter.com for the latest pricing.

When it makes sense:

You’re already using SatisMeter for NPS
You want to add PMF to your analytics arsenal.
You need the integration with Stripe and Intercom to automate surveys.

The trade-off is that it’s a broader tool rather than a dedicated PMF tool. If you only want to measure PMF, it’s probably overkill.

The Budget Option

If your budget is tight and you don’t mind a bit of work, you can run the Sean Ellis survey using Typeform or Google Forms for free or at a low cost.

What you need to do yourself:

Create the survey questions (I'll give you the exact ones below)
Export the data to a spreadsheet.
Do your own calculations.
Create your own tracking system.
Create your own reminders to send the survey at regular intervals.

Price: Free (Google Forms) or $0-25/month (Typeform paid plan for more responses)

When it makes sense:

You’re just starting out, and your budget is tight.
You have time but not money.
You want to control your data and do it yourself.
You’ve already built your own system for tracking other metrics.

The Sean Ellis Survey Questions

If you are doing this on your own, here are the exact questions you need to use:

Question 1 (Required for PMF score):

"How would you feel if you could no longer use [product]?"

Very disappointed

Somewhat disappointed

Not disappointed

N/A

Question 2 (Optional - understand your users):

"What type of people do you think would most benefit from [product]?"

Question 3 (Optional - find the value):

"What is the main benefit you receive from [product]?"

Question 4 (Optional - get actionable feedback):

"How can we improve [product]?"

Run this survey on at least 30 active users to get your PMF score. To calculate your PMF score, simply divide the number of “Very disappointed” answers by total number of answers. This is Sean Ellis's original PMF framework, later refined by Rahul Vohra at Superhuman.

Other Notable Alternatives

Refiner ($99+/month)

It’s a good product, but their pricing is geared towards teams. PMF Surveys are included in a broader customer success platform.

Userpilot ($199+/month)

It’s a product intelligence platform with survey functionality. Not geared specifically towards PMF Surveys.

Survicate ($199/mo)

It’s a full-fledged survey tool with PMF Survey templates. Has enterprise pricing and many features.

How to Migrate from Delighted

If you are currently using Delighted and want to migrate to FitSignal, here’s how to proceed:

Export your historical data: You can download your data from Delighted before it closes down. This should be done in advance and not at the last minute.
Run your next PMF survey with your new tool: This way, there is no break in your data series.
Backfill your data: If you already have data, calculate your PMF score for your last surveys to maintain your trend line.
Schedule your surveys: monthly or quarterly, depending on your product stage.
Segment your data from day one: If your new tool supports it (FitSignal does it automatically), segment your data by user type, source, or any other parameter.

When to Make the Switch

If you are already using Delighted and want to switch to FitSignal, here’s when I would recommend migrating:

Switch right away:

If your current billing cycle ends before June 2026.
If you are planning to launch your product and want to set up PMF from scratch.
If you haven’t been tracking PMF regularly and want to start afresh.

Switch closer to the deadline:

If you are already in the middle of your measurement cycle and don’t want to interrupt your trend data series.
If you don’t have time to test new tools right now.
If your current subscription with Delighted goes beyond June 2026.

Either way, don't wait until June. Give yourself at least a month to test your new tool and backfill your data.

Conclusion: Choose the Right Tool for Your Stage

Here’s a quick reference chart:

If PMF is your top priority: FitSignal (made for PMF, $0 to $29/month).
If you need NPS as well as integrations: SatisMeter (has all the features).
If you are on a $0 budget: Google Forms & Google Spreadsheets (free, just needs more work).
If you want something in between: Typeform with Template.

The key question is: how much is your time worth? The free option requires more work, while a dedicated tool will cost you $29 to $39/month, which is a small price to pay for the power of a dedicated tool.

Most importantly, PMF is a trend, not a milestone. It will always be a work in progress. Regardless of which tool you select, be sure to continue tracking your PMF score and work on improving it.

FitSignal is an automated product-market fit measurement solution for SaaS founders. Segment your data by various attributes, track trends, identify issues, and prevent churn. Try FitSignal for free on fitsignal.com.

This guide will be updated over time as new tools appear and prices change.