Averages lie.
Segments tell the truth.
A 52% overall score can hide an 87% among engineers and a 37% among executives — two completely different businesses. FitSignal tags every response with a persona, so you always know who you have fit with, not just whether.
Target personas, starred
Mark the segments you’re building for. One toggle filters every dashboard to them — and the AI analysis weighs their voices heavier when ranking what to fix.
Start in minutes, not workshops
Eight preset persona templates to start from, custom ones when you outgrow them. Assign in bulk, filter customer lists by persona, and reorder as your ICP sharpens.
Flows through everything
The same persona filter applies to the score, the trend, both word clouds, and the AI themes. Ask “do engineers have a different blocker than PMs?” and get an answer in two clicks.
PMF is found in a segment first.
No product fits everyone at once. The Superhuman playbook starts by finding the segment where “very disappointed” is already above 40%, learning what they love, and expanding outward from there. Survey answers to “what’s your job title?” feed persona assignment automatically — so segmentation isn’t extra work, it’s a by-product of asking.